What is WIC?

  • A nutritional program for pregnant and postpartum women, infants and children under 5 years of age.
  • Read more about the food options: English (PDF) and Español (PDF).
  • Learn the income guidelines.
  • Each participant is screened for income eligibility at the time of certification or recertification for the WIC program.
  • Participants come in to the Health Department 4 times per year.
WIC Logo

What can WIC participants receive at no cost?

  • Vouchers for milk, juice, eggs, cereal and peanut butter or iron-fortified infant formula.
  • Referrals to health care providers and other community services
  • Assistance with Medicaid applications
  • Access to an immunization clinic, family planning clinic and dental clinic
  • Current nutrition information
  • Project Fresh
    • Provides eligible WIC participants with $20 - $40 worth of coupons
    • Coupons purchase locally grown fresh fruits and vegetables
    • Use coupons at participating farmers markets in Michigan
    • WIC begins scheduling appointments in June
    • Project Fresh classes are held in July and August
    • Connect to the state link for Project Fresh

Where is the WIC clinic located?

The WIC clinic is located in the Health Services Building at

2600 LaFranier Road

Traverse City, MI 49686

For more information, please call 231-995-6112 or 800-946-4599.

What are the clinic hours?

The Health Services Building is open Monday - Friday from 8 a.m. - 4:30 p.m. Late appointments are available on the first and third Wednesday of the month. The clinics are usually closed from noon to 1 p.m. for lunch.

Breastfeeding support is available from our IBCLCs and our Breastfeeding Peer Counselors. Please contact our Breastfeeding Peer Counselor at: 231-409-9046. In addition to our clinic hours, our Breastfeeding Peer Counselor is available after hours on Tuesdays and Thursdays 4:30-5:30 p.m. and Wednesdays and Fridays 7:00 - 8:00 a.m. by phone or text. 

WIC coupons purchased over a million dollars in food last year in grocery stores in the Grand Traverse County area.

Helpful Information

In accordance with federal civil rights law and U.S. Department of Agriculture (USDA) civil rights regulations and policies, this institution is prohibited from discriminating on the basis of race, color, national origin, sex (including gender identity and sexual orientation), disability, age, or reprisal or retaliation for prior civil rights activity.

Program information may be made available in languages other than English. Persons with disabilities who require alternative means of communication to obtain program information (e.g., Braille, large print, audiotape, American Sign Language), should contact the responsible state or local agency that administers the program or USDA’s TARGET Center at (202) 720-2600 (voice and TTY) or contact USDA through the Federal Relay Service at (800) 877-8339.

To file a program discrimination complaint, a Complainant should complete a Form AD-3027, USDA Program Discrimination Complaint Form which can be obtained online at: https://www.usda.gov/sites/default/files/documents/USDA-OASCR%20P-Complaint-Form-0508-0002-508-11-28-17Fax2Mail.pdf, from any USDA office, by calling (866) 632-9992, or by writing a letter addressed to USDA. The letter must contain the complainant’s name, address, telephone number, and a written description of the alleged discriminatory action in sufficient detail to inform the Assistant Secretary for Civil Rights (ASCR) about the nature and date of an alleged civil rights violation. The completed AD-3027 form or letter must be submitted to USDA by:

1.            mail:

U.S. Department of Agriculture

Office of the Assistant Secretary for Civil Rights

1400 Independence Avenue, SW

Washington, D.C. 20250-9410; or

2.            fax:

(833) 256-1665 or (202) 690-7442; or

3.            email:


This institution is an equal opportunity provider.

 **WIC participants purchased over a million dollars of food last year, from grocery stores and farmers markets in the Grand Traverse area!**